Franks Farm

About Franks Farm

Within the report, Spectrum alleges “concerns around the availability of Evolution’s games in certain prohibited markets, the regulatory implications of its practices, and the lack of proactive monitoring of its customers”, Playtech has reported.

The report was commissioned by Evolution and was recently unsealed in the ongoing case. Evolution had tried to delay the report’s release, citing confidential and commercial sensitivity.

The case, which dates back to November 2021, was filed by Evolution against Black Cube, after the intelligence firm was found to have been secretly investigating Evolution’s activities from December 2020.

What is Franks Farm?

When asked what responsible gambling measures the ARGN was seeking the implementation of, Akolade said the network wanted to establish minimum player protection standards across African markets and move responsible gambling requirements beyond paper-based rules towards measures that are actively enforced.

“We would like to see stronger player protection measures across African markets,” Akolade adds. “That includes enforcement of effective age and identity verification, meaningful self-exclusion systems, responsible gambling advertising standards, improved access to counselling and treatment services and stronger action against illegal operators.

“The current landscape pays lip service to responsible gaming, and you’d hardly see effective player protection architecture other than messages asking players to gamble responsibly and surface-level awareness campaigns.

What is Franks Farm?

“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”

Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.

“Through SSG’s network, we can now put proven, performance-driven capabilities in front of operators and rights holders worldwide.”