About this app
What is Color Game?
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
About Color Game
A private steakhouse and lounge is being planned for the $2 billion Athletics ballpark rising from the former Tropicana demolition site on the Strip. The Athletic Club will only be accessible to season ticket holders and their guests during games and other stadium events.
The venue, to be located directly behind home plate at field level, is projected to debut along with the ballpark in February 2028.
Renowned restaurateur Will Guidara—celebrated for his tenure co-owning New York City’s three Michelin-starred Eleven Madison Park and pioneering the “Unreasonable Hospitality” movement—is spearheading the design.
Hockey fans heading to Vegas Golden Knights games can now partake in way-cheaper stadium eats than the Athletic Club will offer. SMKD (Smoked Meats, Killer Drinks) BBQ has launched an upper-concourse food cart at T-Mobile Arena. Spearheaded by Top Chef Season 7 alumnus and Beat Bobby Flay champ Chef Alex Reznik (in partnership with Ogden Hospitality), the expansion builds on the success of SMKD’s brick-and-mortar location, which opened in November 2025 at 10895 S. Eastern Ave. in Henderson.
How to play Color Game
Konstakis thanked OpenBet for its trust and lauded Jordan’s incredible contributions to the company. He said that he was looking forward to taking on the new role and helping OpenBet enter its next phase of growth.
We have an exceptional customer base, a great team and significant opportunities ahead of us. My focus will be on building on those strengths, bringing even greater pace and focus to the business and making sure we continue to set the standard in the markets we serve.
OpenBet’s leadership transition comes shortly after the company unveiled its planned acquisition of OmniLogic, a sports betting tech provider.
