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How to play Cowboy Coins
“To this point, sportsbook product creation has largely been guided by a trading department’s ability to profitably price and risk-manage certain bet offers,” Lamb says. “AI trading lifts those limitations, while also enabling that existing human expertise to be leveraged more effectively.”
The 2026 tournament demonstrated why Kambi believes this total integration of AI is necessary. Sportsbooks are no longer built primarily around match results and traditional pre-match markets. Bettors increasingly expect to construct wagers around individual players and specific moments within a game.
The number of Bet Builder bets on the 2026 World Cup doubled compared to the 2022 tournament, with the increase particularly pronounced in-play, where seven times as many live Bet Builders were placed. They accounted for 22% of all live bets, compared with just 3% four years earlier.
About Cowboy Coins
Funds held in customer accounts also declined sharply. Operators held £886.6 million ($1.19 billion), down 13.9% from the same point a year earlier.
Retail betting diverged significantly from the wider market, with non-remote betting GGY falling 3.3% to £2.4 billion ($3.2 billion). The number of betting shops dropped for a 12th consecutive reporting period to 5,617 premises—a 3.6% annual decline (down 208 shops from March 2025).
Other retail sectors performed better. Bingo GGY increased 8.2% to £703.8 million ($941.8 million), while arcade GGY rose 10.7% to £800.1 million ($1.07 billion).
How to play Cowboy Coins
The central hook is the return of the pots mechanic, tied here to multi-colored fireballs. The feature first appeared in Triple Action Cash Strike, where it earned its place off the back of that title’s success.
In practice, the colored fireballs feed matching pots that shape how the Power Spins bonus plays out. Trigger the bonus game via the green fireball and the feature runs with the Expand enhancement; any green scatters that land can unlock up to three additional rows. The Collect and Multiplier variants offer alternative routes into the same bonus framework.
The significance here isn’t the individual modifiers. It’s the reuse pattern. Blueprint is carrying a differentiator across the franchise, reinforcing a recognizable identity rather than asking returning players to learn a new core engine.
